Kathleen Rehl is an author who supports widows through the financial and emotional challenges that follow the loss of a spouse. Her previous website, built on Wix, didn’t reflect the care and clarity of her message. Her book was hard to find, the layout was disorganized, and her generous collection of free resources was tucked away.

I rebuilt the site from the ground up using Framer. I handled everything from strategy and copy to design, development, and launch. Our goal was to make the site feel personal and intuitive, while giving her book and tools the visibility they deserved. We used soft, feminine colors, editorial-style typography, and minimal animation to keep things calm and accessible, especially for older visitors.

We carefully restructured the resources section too. Instead of splitting them by audience, we grouped them by theme: Financial Help for Widows, Legacy Planning, and Purposeful Aging. I also worked with Kathleen to get new photography that made the site feel more personal and alive.

Since launching, site visits have gone up, bounce rate has dropped, and button clicks more than doubled. Someone even reached out to buy 150 copies of her book.

What I’m most proud of, though, is how true the final site feels to her voice. It’s warm, clear, and quietly powerful,  just like her.